Can Tech Really Choose Your Wine? Why Experience Still Wins 

Online wine stores are rolling out AI-powered tools that promise to pick the perfect drop for your dinner. You answer a few questions about coffee preferences and spice tolerance, and voilà—wine magic.

But let’s be honest. No tech can replicate the knowledge of someone who’s walked through Australian vineyards, tasted the vintage from barrel to bottle, and built relationships with winemakers. That’s what we do at Wine Simple.

Sure, we love that technology can speed things up. Our collections like Chardonnay or Pinot Noir are curated to help you find what suits your palate. But we don’t rely on algorithms to decide what goes into your glass.

Tech is the tool. But taste is the guide. And that will always be personal.

So next time you wonder if an app can really pick your next wine—remember: at Wine Simple, real people still make the call.