Meet Mathew Chalmers: The Founder of Wine Simple
Behind every great business is a story, and Wine Simple is no exception. Founded by Mathew Chalmers, Wine Simple is the culmination of a lifelong passion for wine and a desire to make premium Australian wines accessible to all. But who is Mathew Chalmers, and what inspired him to create this thriving online wine destination? Here’s his story.
1. A Lifelong Passion for Wine
Mathew’s journey into the world of wine began over two decades ago, sparked by a curiosity about Australia’s rich winemaking history and the incredible diversity of its wine regions. Over the years, this curiosity transformed into a passion, with Mathew dedicating himself to exploring Australia’s finest wines and the stories behind them.
“Wine is more than just a drink; it’s an experience,” Mathew says. “It’s about the people, the regions, and the moments shared over a glass.”
2. From Instagram Reviews to an Online Wine Store
In 2019, Mathew took his passion online, launching an Instagram account called Wine Review Simple. The account quickly gained a following of over 10,000 engaged wine enthusiasts, drawn to Mathew’s honest, no-nonsense reviews and his support for Australian winemakers.
As the Instagram community grew, Mathew saw an opportunity to do more. “I wanted to take it further than just reviews. I wanted to create a platform where people could discover, learn about, and buy truly exceptional wines,” he explains. And so, Wine Simple was born.
3. What Makes Wine Simple Unique?
Wine Simple isn’t just another online wine store; it’s a reflection of Mathew’s personal values and vision. The focus is on quality over quantity, showcasing a curated selection of premium Australian wines that aren’t available in big retail chains. Mathew personally tastes and selects every wine, ensuring it aligns with his high standards and the brand’s commitment to excellence.
Some standout wines in the collection include:
4. Building Relationships with Winemakers
For Mathew, supporting local winemakers is at the heart of Wine Simple. He travels across the country to meet winemakers, learn their stories, and build strong partnerships. This hands-on approach allows him to bring unique, high-quality wines to his customers while helping small wineries gain the recognition they deserve.
“I see winemakers as partners, not suppliers. Their dedication and craftsmanship are what make Wine Simple special,” Mathew says.
5. A Focus on Education and Accessibility
In addition to selling wine, Mathew is passionate about educating customers. Through blogs, social media, and detailed wine descriptions, he aims to demystify wine and make it more accessible to everyone. Whether you’re a seasoned connoisseur or a beginner, Wine Simple offers something for every level of wine enthusiast.
6. Looking Ahead: The Future of Wine Simple
As Wine Simple continues to grow, Mathew remains committed to his vision: providing a trusted platform for discovering and buying premium Australian wines. He’s constantly on the lookout for new winemakers, exciting varietals, and ways to enhance the customer experience.
“My goal is to share Australia’s incredible wines with as many people as possible. Wine Simple is just the beginning,” he says.
Conclusion: Experience Wine Simple for Yourself
Mathew Chalmers’ journey from wine enthusiast to founder of Wine Simple is a testament to his passion for quality and his dedication to Australian winemaking. With a focus on curation, accessibility, and education, Wine Simple is more than just an online wine store – it’s a destination for wine lovers who value authenticity and excellence.
Ready to explore? Visit Wine Simple today and discover the best of Australian wine, handpicked by Mathew himself.
