Hi, I’m Matt Chalmers, the founder of Wine Simple. My journey into the world of wine began over two decades ago, fueled by a passion that has only grown stronger over the years. Before diving into the wine industry, I served in law enforcement for 22 years, a career that taught me the importance of precision, honesty, and dedication—values that I now bring to my work with Wine Simple.
My Story
In 2019, I decided to share my love for wine with a broader audience by launching an Instagram account called Wine Review Simple. My objective was clear: to review wine in a simple, no-nonsense manner while actively supporting Australian winemakers. What started as a personal project quickly grew into a thriving community of over 10,000 engaged followers. This journey led me to a profound realisation—that exceptional wines deserved a broader audience. This insight inspired the birth of Wine Simple, an online store dedicated to offering only the finest wines that I personally select.
Our Niche Focus
At Wine Simple, we have an unwavering commitment to Australian-made wines, always prioritising quality over quantity. Every bottle in our collection is handpicked to ensure it aligns with our brand's values and high standards. This curated selection is a reflection of my belief that great wine should be accessible yet exceptional, and I strive to offer only the best.
Building Strong Relationships
A key aspect of Wine Simple is the strong, transparent relationships we build with winemakers and wineries. I see these connections as partnerships, working closely with Australian winemakers to bring their unique stories and exceptional wines to a broader audience. This collaboration allows us to offer wines that aren't available in large retail chain stores, making your experience with Wine Simple truly special.
Quality Content and Engaging Stories
Our robust Instagram presence is more than just a platform; it's a way to share the stories of the winemakers, the winemaking process, and the unique characteristics of the wines we feature. Through engaging content on Instagram, I aim to bring the world of wine closer to you, offering insights and behind-the-scenes looks at the passion and dedication that goes into every bottle.
A User-Friendly Experience
The Wine Simple website reflects the same simplicity and transparency that I value in wine. It’s designed to be user-friendly, providing you with all the essential information you need to make an informed choice. Whether you’re looking for a wine that’s hard to find in stores or something new to try, our website is here to guide you every step of the way.
Quality Over Profit
Above all, Wine Simple is about quality. I am committed to selling wines that meet my personal recommendations and standards, prioritising quality over profit. My goal is to share wines that I truly believe in, ensuring that every bottle you purchase is one that you’ll love and remember.
Stay Connected
My passion for wine extends beyond the store. Follow me on Instagram @winesimple.com.au for a behind-the-scenes look at my wine adventures, exclusive updates, and tips on enjoying wine to the fullest. It’s a great way to stay connected and be the first to know about new wines, special offers, and more.
Thank you for being a part of Wine Simple. I’m excited to share my passion for wine with you and look forward to helping you find your next favourite bottle.