How AI is Changing the Way We Buy Wine (and Why Wine Simple Keeps It Personal)

Artificial Intelligence is influencing everything, even the way we choose wine. But when it comes to taste, experience still matters. Here's why.

How AI is Changing the Way We Buy Wine (and Why Wine Simple Keeps It Personal)

Artificial Intelligence (AI) is changing how we shop, travel, eat—and now, how we choose our wine. From algorithm-powered wine quizzes to machine-learning tasting profiles, tech is taking over the wine world.

Big retailers now use AI to suggest wines based on your past purchases, browsing habits, or even what you're eating tonight. It sounds impressive—and in many ways, it is. But at Wine Simple, we’re not ready to hand over our corkscrew to the robots just yet.

We believe that real taste needs a real person behind it. That’s why every wine on Wine Simple is personally tasted and selected by founder Matt Chalmers. No AI can walk through vineyards, chat with winemakers, or recognise a wine that’s going to surprise you in the best way possible.

Still, we embrace the best of both worlds. Our website uses smart search tools and curated red wine and white wine collections to help you find what you love—fast. And when tech gets smarter, so do we.

Looking to explore more? Check out our regional collections like Barossa Valley and Yarra Valley for wines that speak for themselves.

AI might learn your palate—but we still trust our own.

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Explore our full range of boutique Australian wines at winesimple.com.au. Fast delivery, handpicked quality, and wines you won’t find in chain stores.

About Wine Simple

At Wine Simple, we bring the best of Australian wine straight to your door. From Barossa Shiraz to Yarra Valley Pinot Noir, every bottle is selected by founder Matt Chalmers. We support small producers and focus on quality wines you won’t find in the big stores.