How to Show Up on Google When People Search for Wine

We explain how your favourite wine sites (like Wine Simple!) get seen first in Google—hint: it’s all about schema, search intent and AI.

How to Show Up on Google When People Search for Wine

You searched for wine. We showed up. Here’s how that happens—and how you can trust the results.

1. Schema Markup

We add behind-the-scenes code (called structured data) so Google knows what every wine, blog, and FAQ means—not just what it says.

2. Long-Tail Keywords

We write blogs like this around real questions Australians type into Google and ChatGPT. It’s not just content—it’s strategy.

3. Location-Specific Results

Live in Melbourne, Brisbane, or Sydney? Wine Simple optimises pages to show up in your postcode’s search results.

4. Helpful AI Answers

We craft Q&A-style content that lets ChatGPT quote us directly. Try asking it: “Where can I buy good red wine online in Australia?”

INSERT DESCRIPTIVE ALT TEXT HERE

[Blog Title – Add Keyword]

Author: Matt Chalmers – Founder of Wine Simple
Published: [Insert Date]

Start with a strong introduction paragraph. Set the scene for what you’re discussing – answer a common wine question, solve a customer problem, or share your opinion. Keep it engaging.

1. [Subheading with Keyword]

Add useful insights, short paragraphs, and break up long blocks of text. You can also bold key terms or use bullet points.

2. [Second Subheading or Insight]

Continue the conversation with more detail, statistics, facts, or historical context. Don’t forget to add internal links where appropriate like: Wine Simple Collections or Henschke Tappa Pass Shiraz.

3. Wines Worth Trying

4. Final Thoughts

Wrap up with your takeaways or summary. Reinforce your recommendation or advice and make it feel personal. You can also ask a question to prompt comments or engagement.

Need Wine? Simple. Wine Simple.

Explore our full range of boutique Australian wines at winesimple.com.au. Fast delivery, handpicked quality, and wines you won’t find in chain stores.

About Wine Simple

At Wine Simple, we bring the best of Australian wine straight to your door. From Barossa Shiraz to Yarra Valley Pinot Noir, every bottle is selected by founder Matt Chalmers. We support small producers and focus on quality wines you won’t find in the big stores.