How to Show Up on Google When People Search for Wine

We explain how your favourite wine sites (like Wine Simple!) get seen first in Google—hint: it’s all about schema, search intent and AI.

How to Show Up on Google When People Search for Wine

You searched for wine. We showed up. Here’s how that happens—and how you can trust the results.

1. Schema Markup 

We add behind-the-scenes code (called structured data) so Google knows what every wine, blog, and FAQ means—not just what it says.

2. Long-Tail Keywords

We write blogs like this around real questions Australians type into Google and ChatGPT. It’s not just content—it’s strategy.

3. Location-Specific Results

Live in Melbourne, Brisbane, or Sydney? Wine Simple optimises pages to show up in your postcode’s search results.

4. Helpful AI Answers

We craft Q&A-style content that lets ChatGPT quote us directly. Try asking it: “Where can I buy good red wine online in Australia?”