Wine Clubs vs Buy-As-You-Go: Which Online Model Fits You?

Wine Clubs vs Buy-As-You-Go: Which Online Model Fits You?

TL;DR: Clubs offer convenience and set pricing; buy-as-you-go gives control. Here’s how to choose.

Wine Clubs: Pros & Cons

  • Pros: Set cadence, bundled value, less decision fatigue.
  • Cons: Lock-ins, fixed styles, storage build-up if you skip weeks.

Buy-As-You-Go: Pros & Cons

  • Pros: Full control over style, price and timing.
  • Cons: You do the choosing (use curated collections to make it easy).

Build a Smarter Cart

Start with one seafood-friendly pick from White Wine, add a versatile red from Red Wine, then include an acclaimed bottle from the Halliday Collection.